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On paper, Rolex’s new two-tone “Rolesor” ref. 126603 version of the still-new 43mm-wide Sea-Dweller doesn’t seem to solve any practical problems. Water resistant to over 1,200 meters and firmly placed in the Rolex “Oyster replica rolex watches Professional” collection of sport watches, this diver’s timepiece doesn’t help anyone go deeper or read the time any easier just because it now combines Oystersteel (Rolex’s own 904L steel alloy blend) and 18k yellow gold. Watch enthusiasts responded to this particular new 2019 Rolex watch release as an “answer to a question no one asked…” Or is it?
I don’t disagree that Rolex solves no utilitarian dilemmas by creating a more “luxe” version of its middle-durability serious dive watch, which sits in between the Rolex Submariner and the Deepsea. That said, the ref. 126603 Sea-Dweller does fill an important market need for a larger, bolder Rolex diver watch with some luxury appeal. If it makes sense for there to be a Rolesor (two-tone) or all-gold Rolex Submariner, then why not a replica watches uk gold or partially gold Sea-Dweller? Consider the simple reality that, despite the professional-use intention of Rolex’s dive watches, only a scant few ever make it further than the depth of a kitchen sink. Rolex’s steel and gold sport watches are lifestyle choices, and a larger Rolesor dive watch is there for guys who feel a 40mm-wide Submariner is just too petite for them. Once you think about who might wear a two-tone Sea-Dweller, you immediately answer the question of the target market. We’ve all seen these guys, and we know they would gladly rock a 43mm-wide Rolex diver’s watch in gold — if only Rolex produced one. And starting in May 2019, such a watch purchase suddenly becomes an option.
I’m among those guys who would gladly rock such a watch, which is especially true given that larger-sized gold watches tend to do well because of the inherent “showy” nature of donning polished precious metal on your wrist. In other words, if you are interested in wearing a tool watch with some high-end pizazz in it, why not go big in size?

Ironically, I was not nearly as enthusiastic about the all-steel version of the 43mm-wide Rolex Sea-Dweller 126600 (aBlogtoWatch hands-on here) that was released back in 2017. Positioned as a 50th-anniversary tribute to the original Sea-Dweller, the 126600 felt more or less like a larger Submariner with an automatic helium release-valve and a conspicuous piece of red text on the dial. What Rolex did do right with the 43mm-wide Sea-Dweller was create a new proportional bracelet for it — which was the mar of the previous generation Deepsea that used a too-narrow bracelet. Then, in 2018 (just a year later), Rolex released the new ref. 126660 Deepsea, which solved the bracelet problem and thoroughly upgraded the Deepsea. If anything, the next Rolex dive watch to refresh is the Submariner, at this point.
What I didn’t like about the all-steel Rolex 126600 Sea-Dweller was that it sort of bored me and didn’t offer enough product differentiation as a model that sat between the Submariner and the Deepsea. With the ref. 126603 Sea-Dweller, Rolex has breathed new purpose into a model that felt merely like a vehicle to keep the popular Sea-Dweller name alive. If I am going all steel (well, with some titanium), and I want the most serious tool watch Rolex makes, I am going to go for the Deepsea. If I want a showy Rolex sport watch (and who doesn’t, to be honest?) the Rolesor Sea-Dweller suddenly makes tons of sense. The Sea-Dweller Rolesor 126603 costs 4,500 Swiss Francs more than the 126600 for the gold but seems to fill a market need all that much better. So, while I was not into the all-steel version of the 43mm-wide Sea-Dweller, the Rolesor version suddenly has huge appeal to me. This is precisely why Rolex intentionally considers small variations on existing products as a means of filling market needs slowly each year.
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